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matashola matashola
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7 years ago
Dell Computer has a 10 percent of a $250 billion market.  Dell is the low-cost leader and realizes a 20% margin on sales, and marketing, sales and administrative expenses equaling 10% of sales.  What is Dell’s net marketing contribution?
a.   $250 billion
b.   $25 billion
c.   $5 billion
d.   $2.5 billion
e.   $500 million
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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7 years ago
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matashola Author
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6 years ago
Thanks for providing this
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