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matashola matashola
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7 years ago
Which of the following statements is TRUE based on information gleaned from the Profit Impact of Marketing Strategies (PIMS) database?
a.   The average business will experience approximately a 5 percent annual rate of market share decrease per 1 percent of market growth rate if the effects of market growth are not offset by a defensive strategic market plan.
b.   There is an inverse relationship between market share change and size of market share.
c.   Followers with above-average profits tend to spend less aggressively on marketing as a percent of sales than do followers with below-average profits.
d.   There really are no differences between profitable share leaders and low-share niche businesses.
e.   The impact of market growth on market share erosion varies widely among consumer, business-to-business, commodities and supplies, and service businesses.
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Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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7 years ago
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matashola Author
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7 years ago
My friend got the same as you Smiling Face with Open Mouth
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