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matashola matashola
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7 years ago
Which of the following is NOT a benefit to a regional roll out as opposed to a nationwide launch?
a.   requires fewer resources
b.   problems with distributors, marketing communications and product positioning can more readily be addressed and corrected
c.   this is the only way for a plan to succeed because it is rare that a marketing plan will succeed as conceived on paper
d.   if the marketing plan is more effective than planned, additions can be made to production capacity without the potential of stockout and the loss of opportunities to capture customers when they want to buy
e.   additional marketing insights will result that can be opportunistically integrated into the marketing plan as full marketing plan implementation is pursued
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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7 years ago
Thanks for providing this
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