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matashola matashola
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7 years ago
What is a process-focused effort to understand how customers acquire, use, and replace products and the sources of frustration that occur in these processes?
a.   a day in the life of a customer
b.   customer tracking studies
c.   focus group interviews
d.   survey research
e.   enthnographic research
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Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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matashola Author
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7 years ago
So helpful
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