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What is the primary measure of a customer’s profitability?

matashola

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What is the primary measure of a customer’s profitability?

What is the primary measure of a customer’s profitability?
a.   net marketing contribution
b.   profits
c.   customer margin
d.   net profit (before taxes)
e.   accounts receivable

Textbook

Market Based Management

Market Based Management

Edition: 5^th

Author: Best

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matashola Author

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