Kevin, marketing manager of the North American Bowling League, has decided to televise major bowling ...

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Kevin, marketing manager of the North American Bowling League, has decided to televise major bowling ...

Kevin, marketing manager of the North American Bowling League, has decided to televise major bowling competitions to viewers in multiple countries rather than only in Canada and the U.S. Which of the following goals would this most likely help Kevin accomplish?
A) acquiring new resources
B) minimizing corporate risks
C) increasing sales and profits
D) obtaining competitive advantages

Textbook

International Business

Edition: 15^th

Authors: Daniels, Radebaugh, Sullivan

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