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Tommy Hilfiger has encountered some European resistance to the sale of its products because ...

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Tommy Hilfiger has encountered some European resistance to the sale of its products because ...

Tommy Hilfiger has encountered some European resistance to the sale of its products because ________.
A) many European consumers associate France and Italy, rather than the U.S., with upscale fashions
B) its customary prices, especially for the German market, have been out of reach for its target market
C) it has refused to adjust products to fit the tastes and needs of local consumers
D) it has depended on self-service in its company-owned stores

Textbook

International Business

Edition: 15^th

Authors: Daniels, Radebaugh, Sullivan

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castillo66 Author

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