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Contesso Contesso
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7 years ago
A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player. DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product. Which of the following statements based on adopter categories describes this?
A) early adopters bought, but innovators didn't
B) innovators bought, but early adopters didn't
C) innovators bought, and everyone else was a laggard
D) early majority bought, but late majority didn't
E) DCC was a laggard
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Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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7 years ago
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Contesso Author
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7 years ago
Smart ... Thanks!
gma_of_7
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
joyceess
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2 hours ago
This calls for a celebration Person Raising Both Hands in Celebration
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