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In the 1990s, Philips Electronics developed a new consumer electronics product called the Digital ...

In the 1990s, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player. DCC allowed users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. This latter feature reflects which of the following characteristics of innovations?
A) relative advantage
B) communicability
C) compatibility
D) complexity
E) divisibility

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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