In the mid-1980s, Apple Computer lost tens of billions of dollars by not using:

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In the mid-1980s, Apple Computer lost tens of billions of dollars by not using:

In the mid-1980s, Apple Computer lost tens of billions of dollars by not using:
A) joint ventures.
B) licensing.
C) 100% ownership.
D) exporting.
E) global strategic alliances.

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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