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seaweed seaweed
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7 years ago
Procter & Gamble recently introduced Pampers Rash Guard. Rash Guard does not represent a new product per se; rather, the diapers are being marketed as an alternative to regular Pampers. What type of innovation do Pampers Rash Guard diapers represent?
A) a continuous innovation
B) a dynamically continuous innovation
C) a discontinuous innovation
D) a platform-based innovation
E) none of the above
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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seaweed Author
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#2
7 years ago
Thanks so much!
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