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Contesso Contesso
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7 years ago
Excelsior Corp. launches a new hand-held personal digital assistant (PDA) for busy corporate executives. The initial retail price is set at $699. One year later, in an effort to reach a broader market, the price is lowered to $299. Which of the following describes the pricing strategies used by Excelsior Corp?
A) skimming strategy followed by penetration strategy
B) penetration strategy followed by cost-based strategy
C) penetration strategy followed by skimming strategy
D) penetration strategy only
E) skimming strategy only
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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Contesso Author
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7 years ago
Good timing, thanks!
sudenzia
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I appreciate what you did here, answered it right Smiling Face with Open Mouth
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