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When Wal-Mart Stores first expanded into Mexico, management established a joint venture with the ...

When Wal-Mart Stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Wal-Mart used, management must have viewed Mexico as:
A) culturally close and easy to enter.
B) culturally distant and easy to enter.
C) culturally close and difficult to enter.
D) culturally distant and difficult to enter.
E) culturally difficult and easy to enter.

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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