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Contesso Contesso
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7 years ago
The advertising promise that captures the reason that people buy products is known as:
A) creative strategy.
B) the advertising appeal.
C) the selling proposition.
D) the creative execution.
E) the big idea.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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7 years ago
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Contesso Author
wrote...

7 years ago
this is exactly what I needed
SUmmerPeople
wrote...

Yesterday
Smart ... Thanks!
vernonb
wrote...

2 hours ago
Helped a lot
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