The advertising promise that captures the reason that people buy products is known as:

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The advertising promise that captures the reason that people buy products is known as:

The advertising promise that captures the reason that people buy products is known as:
A) creative strategy.
B) the advertising appeal.
C) the selling proposition.
D) the creative execution.
E) the big idea.

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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Contesso Author

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7 years ago

this is exactly what I needed

Transonic

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Yesterday

Good timing, thanks!

Tim0301

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2 hours ago

Thanks

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