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Product placement has reached the world of live theater and opera. The difference between product ...

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Product placement has reached the world of live theater and opera. The difference between product ...

Product placement has reached the world of live theater and opera. The difference between product placement and other forms of promotion is:
A) ethical concerns are not taken into account.
B) viewers are being marketed to subliminally without their consent.
C) products are focused showing different angles.
D) prominent personalities add a message about the product.
E) sponsors are recognized for their contribution.

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

Read 166 times

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