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dorean dorean
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6 years ago
In product placement scenarios, marketers place an advertised product into a TV show or film by having it used by the cast, integrated into the plot, or associated with a character. In product placements, the product is considered the ________ and the show is the ________.
A) entertainment; brand
B) figure; ground
C) ground; figure
D) perceptual block; perceptual organization
E) ground; perceptual organization
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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