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Contesso Contesso
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The authors of one study noted that Nestlé and other large companies that once had a polycentric approach to consumer and trade sales promotions have redesigned their efforts. Based on a study by Kashani and Quelch, identify factors that contribute to more headquarters involvement in the sales promotions effort.
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Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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Contesso Author
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7 years ago
You make an excellent tutor!
SlimyPencil
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my life
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Good timing, thanks!
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