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Contesso Contesso
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7 years ago
Although it is certainly possible for European consumers to browse Amazon.com’s U.S. site, they prefer a direct link to a site with a local domain name. All of the following are possible reasons for such behavior except:
A) the Web site of choice will be one that quotes prices in euros.
B) the Web site of choice will be that which offers a product selection tailored to local tastes.
C) the preference will be for the Web site which ships from local distribution points.
D) due to price fluctuations the preference will be for the Web site that quotes prices in U.S. dollars
E) the preference will be for sites that are in their own language.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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7 years ago
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