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Contesso Contesso
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7 years ago
The "double-diamond" approach to national competitive advantage is a conceptual framework associated with:
A) Michael Porter.
B) Gary Hamel and C.K. Prahalad.
C) Richard D'Aveni.
D) Alan Rugman.
E) Antonio Perez.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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ko-evolveko-evolve
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7 years ago
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