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Contesso Contesso
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7 years ago
According to Prahalad and Hamel, a core competence has all of the following characteristics except:
A) potential access to a wide variety of markets.
B) a significant contribution to perceived customer benefits.
C) it is easy for competitors to imitate.
D) benefits to customers.
E) it is difficult for competitors to imitate.
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Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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7 years ago
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Contesso Author
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7 years ago
Good timing, thanks!
jbag1237
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Yesterday
This site is awesome
Morgan-C
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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