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Home Q & A Board Other Fields Homework Help Business Marketing
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seaweed seaweed
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7 years ago
Having established that the matrix is appropriate, management can expect the matrix to integrate the following competency on a worldwide basis.
A) geographic knowledge
B) product knowledge and know-how
C) functional competence in finance, production and marketing
D) knowledge of customer or industry and its needs
E) all of the above are competencies
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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seaweed Author
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#2
6 years ago
Thanks so much!
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