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The Timberland Company is best known for its popular hiking boots and work boots. It is a global ...

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The Timberland Company is best known for its popular hiking boots and work boots. It is a global ...

The Timberland Company is best known for its popular hiking boots and work boots. It is a global mission-centered company. Timberland unveiled a sort of "nutritional label" on its footwear boxes as a means of:
A) showing the strength of work boots.
B) promoting the health benefit of walking.
C) communicating its CSR commitment.
D) showing the quality of materials used.
E) communicating the popularity of hiking boots.

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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