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bosmann bosmann
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7 years ago
If a neutral or indifferent scale response is possible for at least some of the respondents, an even number of categories should be used.
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
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banterobantero
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bosmann Author
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7 years ago
Thank you, thank you, thank you!
ediblefruitz
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
jmendoza
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2 hours ago
Helped a lot
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