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Home Q & A Board Other Fields Homework Help Business Marketing
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Jeleci Jeleci
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7 years ago
________ is a measure of construct validity that measures the extent to which the scale correlates positively with other measures of the same construct.
A) Convergent validity
B) Discriminant validity
C) Nomological validity
D) Content validity
E) Characteristic measurement
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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spicerspicer
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7 years ago
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Jeleci Author
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#2
7 years ago
Thank you Slight Smile
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