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Jeleci Jeleci
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7 years ago
Which of the following is NOT an objective of a questionnaire?
A) A questionnaire must translate the information needed into a set of specific questions that the respondents can and will answer.
B) Questionnaire data must be easy to analyze.
C) A questionnaire must uplift, motivate, and encourage the respondent to become involved in the interview, to cooperate, and to complete the interview.
D) A questionnaire should minimize response error.
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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spicerspicer
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7 years ago
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Jeleci Author
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6 years ago
Answered correctly
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