Top Posters
Since Sunday
A
6
j
6
c
5
m
5
C
5
d
5
s
5
n
4
i
4
d
4
d
4
J
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Jeleci Jeleci
wrote...
Go to Answer
Posts: 1661
Rep: 0 0
7 years ago
The major advantage of snowball sampling is that it substantially increases the likelihood of locating respondents in the population with the desired characteristic(s).
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
Read 74 times
2 Replies
Replies
Answer verified by a subject expert
banterobantero
wrote...
#1
Top Poster
Posts: 847
Rep: 9 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Jeleci Author
wrote...
#2
7 years ago
Excellent answer
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  935 People Browsing
 122 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 289
  
 616
  
 4956
Your Opinion
Which 'study break' activity do you find most distracting?
Votes: 820
Previous poll results: Which industry do you think artificial intelligence (AI) will impact the most?