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Jeleci Jeleci
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7 years ago
Two automobile brands were evaluated on the perceived prestige associated with owning the brands. The brands were evaluated on a nine-point Likert scale with 9 representing "highest prestige" and 1 representing "lowest prestige." The data obtained are shown in the table below.

    Lexus   BMW
   4   7
   5   4
   3   6
   4   5
   3   4
   4   6
   4   5
   3   5
   5   4
   5   4

Compute the Pearson correlation statistic for the prestige associated with Lexus and BMW.

 r = (Σ (Xi - Xmean) (Yi - Ymean)) / (Σ(Xi - Xmean)2 (Σ(Yi - Ymean)2)
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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banterobantero
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7 years ago
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Jeleci Author
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#2
6 years ago
Answered correctly
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