Distinguish between product line length and product mix width.

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12 years ago

Distinguish between product line length and product mix width.

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bbb

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12 years ago

Product line length is the number of items in any given product line. Product line length is determined by how the addition or removal of items from a product line affects profits. Product mix width refers to the number of different product lines a company offers. This, too, is determined by profitability.

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12 years ago

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