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chinka chinka
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7 years ago
Which of the following is NOT one of the benefits of retaining loyal customers?
A) Loyal customers are more price-sensitive.
B) Loyal customers are more likely to purchase high margin supplemental products.
C) Loyal customers make employees' jobs easier and more satisfying.
D) Loyal customer refer other customers and engage in positive word-of-mouth.
E) It is less expensive to service existing customers.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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7 years ago
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