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dorean dorean
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6 years ago
________ is the process by which a company intentionally changes the distinct image and identity that its product or brand occupies in consumers' minds.
A) Premier position
B) Umbrella positioning
C) Positioning against competition
D) Repositioning
E) Key attribute positioning
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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handsome93handsome93
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6 years ago
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dorean Author
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6 years ago
Thanks
Ifekwunigwe
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Yesterday
Good timing, thanks!
ezsancheezy
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2 hours ago
Helped a lot
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