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dorean dorean
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7 years ago
Consumers who have a high need for cognition are likely to ________.
A) form positive attitudes in response to ads that feature an attractive model or a celebrity
B) form negative attitudes toward ads that are rich in product information
C) feel neutral toward ads that feature attractive models or product information
D) form a positive attitude in response to ads or direct mail that are rich in product-related information
E) feel neutral toward ads that are rich in product-related information
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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dorean Author
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Good timing, thanks!
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