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chinka chinka
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7 years ago
According to the attitude-toward-object model, the consumer's attitude toward a product is a function of ________.
A) consumers' subjective norms
B) the presence or absence of certain product-specific beliefs or attitudes
C) the consumer's intention to behave in a certain way
D) price
E) communication messages the consumer receives
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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chinka Author
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7 years ago
Helped a lot
paulinaibarra98
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Yesterday
Thanks
deathwing
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2 hours ago
Thank you, thank you, thank you!
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