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dorean dorean
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6 years ago
An extension of the theory-of-reasoned-action model is the ________, which adds the construct of perceived behavioral control, which is a consumer's perception of whether the behavior is or is not within his or her control.
A) attitude-toward-the-ad model
B) trying-to-consume model
C) theory of planned behavior
D) attitude-toward-behavior model
E) attitude-toward-object model
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Consumer Behavior

Consumer Behavior


Edition: 11th
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saltiesaltie
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dorean Author
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#2
6 years ago
Literally awesome, thanks
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