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elpkiosk elpkiosk
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6 years ago
Ads for cosmetics and personal care products acknowledge the fact that people want to protect their self-images from inner feelings of doubt. This is consistent with which basic motivational functions?
A) the ego-defensive function
B) the knowledge function
C) the intention function
D) the utilitarian function
E) the value-expressive function
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Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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