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vinh vinh
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6 years ago
The notions of trial and repeat purchase are particularly apt for inexpensive consumer packaged goods.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Discuss the fundamentals of search engine advertising (SEA), and describe the two forms of search engine advertising available to online advertisers.

Question 3

Discuss the reasons accounting for the difficulty in measuring marcom effectiveness.

Question 4

Explain what a web log is and why it is doubtful that blogs represent a major advertising opportunity.

Question 5

Name and describe the three ways by which brand equity is enhanced.

Question 6

Define the following terms: banner ads, pop-ups, interstitials, superstitials, and video ads.
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PitaPita
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6 years ago
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vinh Author
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#2
6 years ago
Literally the most helpful website ever
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#3
3 years ago
thank you
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#4
3 years ago
thank you
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