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dorean dorean
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6 years ago
Which of the following is NOT something a reference group must do to influence its members?
A) Legitimize the member's decision to use the same products as other members.
B) Inform or make members aware that the brand or product exists.
C) Influence the individual to adopt attitudes and behavior that are consistent with the group's norms.
D) Provide the individual with the opportunity to compare his or her own thinking with the attitudes and behavior of the group.
E) Provide the individual with the means or capital to purchase the product.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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6 years ago
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dorean Author
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#2
6 years ago
Makes sense, thanks dude
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