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chinka chinka
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7 years ago
The phenomenon known as the ________ suggests that both positive and negative credibility effects external to the message itself tend to disappear after six weeks or so.
A) dissipation effect
B) disassociation effect
C) advertising wearout effect
D) sleeper effect
E) decay effect
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Consumer Behavior

Consumer Behavior


Edition: 11th
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saltiesaltie
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