Top Posters
Since Sunday
y
2
s
2
2
a
1
w
1
w
1
i
1
m
1
s
1
c
1
k
1
1
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
elpkiosk elpkiosk
wrote...
Go to Answer
Posts: 930
Rep: 2 0
7 years ago
Paul is an analyst at an investment bank. He notices that many of the senior executives at his office wear Rolex watches, so he decides to save up and buy a Rolex so that he will appear to be more like those executives. Paul's comparison of his own material possessions with those owned by others to determine his relative social standing is an example of ________.
A) downward comparison
B) social stratification
C) Social Comparison Theory
D) antisocial comparison
E) affluent consumption
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
Read 242 times
2 Replies
Replies
Answer verified by a subject expert
handsome93handsome93
wrote...
#1
Top Poster
Posts: 614
Rep: 27 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

elpkiosk Author
wrote...
#2
6 years ago
Very helpful, thanks for sharing your knowledge with me
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1046 People Browsing
 127 Signed Up Today
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 749
  
 1680
  
 633
Your Opinion
How often do you eat-out per week?
Votes: 81
Previous poll results: Who's your favorite biologist?