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elpkiosk elpkiosk
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7 years ago
Paul is an analyst at an investment bank. He notices that many of the senior executives at his office wear Rolex watches, so he decides to save up and buy a Rolex so that he will appear to be more like those executives. Paul's comparison of his own material possessions with those owned by others to determine his relative social standing is an example of ________.
A) downward comparison
B) social stratification
C) Social Comparison Theory
D) antisocial comparison
E) affluent consumption
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Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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elpkiosk Author
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#2
7 years ago
Very helpful, thanks for sharing your knowledge with me
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