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chinka chinka
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8 years ago
Which of the following is NOT an implication of the JND for logos?
A) Marketers should always try to cross the JND and make dramatic changes.
B) Marketers usually make numerous small changes.
C) Marketers who make dramatic changes to logos may anger customers.
D) Marketers minimize noticeable changes to maintain consumer recognition.
E) Marketers who crossed the differential threshold have chosen to return to their original logos.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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8 years ago
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chinka Author
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8 years ago
This helped my grade so much Perfect
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Yesterday
Helped a lot
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2 hours ago
Good timing, thanks!
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