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elpkiosk elpkiosk
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6 years ago
In the FAST FOOD MINI CASE, when Speedy Taco allows Continental Foods to put the Speedy name on its line of salsa and tortilla chips for sale through grocery stores, Speedy Taco is engaging in ________.
A) encoding
B) stimulus generalization
C) family branding
D) co-branding
E) licensing
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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handsome93handsome93
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6 years ago
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