In the WEDDING MINI CASE, the wedding is considered a ________.

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In the WEDDING MINI CASE, the wedding is considered a ________.

In the WEDDING MINI CASE, the wedding is considered a ________.
A) value
B) culture
C) ritual
D) custom
E) belief

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Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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