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elpkiosk elpkiosk
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6 years ago
Acculturation is a dual learning process. What is the first step?
A) Marketers much teach the members of the society to adopt a new product.
B) Marketers must develop a strategy that encourages members of society to modify their traditions.
C) Marketers must learn everything that is relevant to the product and product category in the society they plan to market.
D) Marketers must devise promotional strategies that will change attitudes.
E) Marketers must teach the members of the society to break with their traditions.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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6 years ago
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elpkiosk Author
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6 years ago
Such a reliable source, thank YOU
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