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chinka chinka
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7 years ago
External search effort associated with purchase is greatest when ________.
A) the purchase situation is low-risk
B) subjective knowledge is high
C) consumers do not care about the purchase
D) product category knowledge is low
E) consumers have high product category knowledge
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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handsome93handsome93
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7 years ago
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chinka Author
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7 years ago
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