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bongua185 bongua185
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6 years ago
An external search for purchase information occurs when:
A) the consumer is uncertain about which brand to purchase.
B) the internal search has been successful.
C) the evaluation of alternatives has been completed.
D) a purchase has been finalized and the buyer is looking for reassurance.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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