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Sitki Sitki
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Posts: 1536
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6 years ago
The amount of time a consumer spends on an external information search depends on three factors. What are they?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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Replies
wrote...
6 years ago
1.    Ability
2.    Motivation
3.    Costs versus benefits
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