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chinka chinka
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6 years ago
Karen is buying a new laptop. She is looking for a light-weight computer. The laptop she purchases is a little heavier than she had originally hoped, but she was willing to accept the extra weight for a computer with a bigger, clearer screen. Karen made her purchase decision using a(n) ________.
A) effective decision rule
B) cognitive decision rule
C) affective decision rule
D) compensatory decision rule
E) noncompensatory decision rule
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Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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chinka Author
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Helped a lot
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This site is awesome
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