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When the government of a country attempts to attract businesses by buying several pages in a ...

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When the government of a country attempts to attract businesses by buying several pages in a ...

When the government of a country attempts to attract businesses by buying several pages in a well-respected news magazine and fills them with what appears to be a news article on the strength of the country's economy, the stability of its government, and the business-friendly nature of its legislation, this is an example of ________.
A) broadcast media
B) an advertorial
C) buzz marketing
D) product placement
E) an infomercial

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 110 times

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