In a ________, every member of the population has a known and equal chance of being selected.

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In a ________, every member of the population has a known and equal chance of being selected.

In a ________, every member of the population has a known and equal chance of being selected.
A) judgment sample
B) systematic random sample
C) cluster sample
D) simple random sample
E) convenience sample

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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